The Infant Maternal Mortality Prevention Reminder (IMMPR), as implemented at the largest Angolan Mobile Service Provider Unitel, helps to lower the infant and maternal mortality by an estimated 20% years in pilot regions of Angola.
To give Angolan newborns and their mothers a chance for a better, healthier life, the idea of sending vital information to mothers of newborns via mobile phone arose. Due to the high illiteracy rate in Angola of 30% on average and more in rural areas, text messages where not an option for the service.
As a result a voice service was designed comprising dynamic voice messages, based on the child’s development stage at a given point of time and the reaction of the mother. The messages contain important information for the mother and her newborn, ranging from hygiene tips and vaccination alerts to reminders to keep the next medical check-up appointment for the newborn.